The Economist has launched its data journalism newsletter, Off the Charts, on Substack to engage a new audience and adapt to the digital landscape. This move aims to reach readers interested in specific content without committing to a full subscription. Originally a free newsletter, Off the Charts was moved behind a paywall but has now returned to a more accessible format on Substack. The decision to use Substack is strategic, leveraging its growing audience and community features. The newsletter features a rotating cast of data journalists, offering a collective voice and personal engagement. The Economist aims to build a standalone product, balancing free and paid offerings, and will analyze the results to decide future steps. <a href='https://theaudiencers.com/the-economists-substack-experiment-building-a-newsletter-product-off-platform/'>👉 https://theaudiencers.com/the-economists-substack-experiment-building-a-newsletter-product-off-platform/</a>