The Telegraph's app has emerged as a key driver of engagement and subscriber retention, outperforming the website with 15% more usage and 8% more sessions weekly. With 90% of resources now dedicated to the app, The Telegraph aims for all digital subscribers to transition to this platform, supported by strategic promotional campaigns. Meanwhile, The Guardian has reported a 13% increase in recurring supporters, reaching 1.3 million. Their success is attributed to understanding supporter motivations and crafting impactful messaging. By focusing on international markets and optimizing their approach, The Guardian generates 38% of its revenue from outside the UK.